GTH Luxury Resorts

Elevating Engagement: Strategic Website Redesign

I collaborated closely with Gary Hegland on the initial development of a website. Following its launch, I proactively identified key opportunities within the homepage and about sections to significantly enhance user engagement, drive traffic, and boost conversion rates.

My approach involved a meticulous redesign focused on performance. I revised the homepage content, refining it for greater conciseness and emotional resonance to forge a stronger connection with visitors. Furthermore, I updated a critical image to ensure seamless visual consistency, reinforcing the overall brand aesthetic. These strategic adjustments were implemented with the clear objective of maximizing the site's effectiveness and achieving measurable improvements in traffic and boost in conversion rates.

Please view the live design at: GTH Luxury Resorts

Brand Essence: The Art of Simple Luxury in Logo Design

Collaborating closely with the owner, I designed this logo to convey a sense of simple luxury. The chosen blue color was intentionally integrated to align with their brand vision and enhance visual consistency across the website.

Authentic Outreach: Curating a Foundational Business Flyer

Before diving into the full brand development and website, I had a fantastic opportunity to collaborate directly with the owner on this promotional flyer. It became a crucial foundational piece for their emerging business plan, and I designed it with a minimalistic approach to clearly introduce their services to prospective clients. A unique aspect of this project was the integration of original photography, personally captured during a visit to one of the destination locations, lending an authentic touch to the design.